Different SKUs can be brought and used as per the consumption needs of the consumers, and the target markets Through the production of different SKUs, JOLLIBEE FOODS CORPORATION has also increased the trial rate Different SKUs have also helped JOLLIBEE FOODS CORPORATION improve its product accessibility 2.2. Bargaining Power of Customers These include things like demographic situation, share of revenues, capacity to consume, mobility… Fo the social situation, Jollibee will have to adapt all his market to UK culture, tastes and habits… even if there is lot’s of Filipinos expats. Mcdonald’s show that they care for general values. Jollibee knows its target audience. They also cater to 24/7. JFC is a regional industry leader and got lots of professional experience in the market, know how to deal with concurencies and problems. Medium 1. http://www.ey.com/global/Content.nsf/Philippines/Entrepreneur_of_the_Year-Tony_Tan_Caktiong,on February 25, 2008. 1. It is based in the Philippines and has outlets in the United States, Saudi Arabia, Hong Kong, Taiwan, Vietnam, Indonesia, the United Arab Emirates, and Brunei. Tony Tan Caktiong and his family opened an ice cream shop in 1975, then in 1978, they took a management consultant, Manuel C. Lumba who decided to focus the business more into burger showing that a more larger market was possible there. Franchising is a very good option. Low In 2004, he was elected Entrepreneur of the Year World by Ernst and Young. But mix with a differentiation strategy because it adapts menus and the fast food in general to suit to tastes all around the world. Jollibee has secured a 65% market share and is out pacing McDonalds at its own game. (2017, Mar 29). Suppliers input are strongly link to the quality of products so the power is X, Input cost link to the cost total of product is medium so the power is, Overall Bargaining Power of Suppliers You can get your custom paper from Jollibee, other brands of JFC and its competitors : Current trends and needed qualities in the Fast Food market : BOOKS Offering a part of the culture of Philippines by its products often influenced by Filipino traditional cuisine, they also adapt to foreign markets they are trying to enter. Bartlett, Christopher A. If you need this or any other sample, we can send it to you via email. our expert writers, Hi, my name is Jenn Jollibee accomplished this by local adaptation of the menu and by positioning the food chain as a family restaurant.” Place: The location of outlets is of key importance to the marketing strategy of Jollibee. Jollibee Foods Corporation 2011 annual report (SEC FORM 17-A)” (Press release). In the political section you can find some things like taxes politic, how stable the government is, laws on foreign echanges, and politic for the welfare of the population. If you continue browsing the site, you agree to the use of cookies on this website. Lopez, Tony. Jollibee should find a place in UK and particularly in London where the number of potential customers is the best and try to avoid if possible concurencies, in a commercial street per exemple, and maybe start next to an area where there is the most important number of Filipinos expats. Now, the company got a great brand image and financial tools to export in the UK market. Ernst and Young Global Entrepreneur Of The Year Philippines 2004– Master Entrepreneur Tony Tan Caktiong 3. As a result the International Division decided to reposition themselves “to target a more up-market clientele” . 1 Male or female, single or married, social class of C, D, or E. Parents are working, kids are studying, family going out on weekends. Legal: Because at morning they have the coffee and value meals, and at the same time they even go to the graveyardshift people. "Virtual Reality: McDo vs. Jollibee, Manila Times, August 14, 2007. For the rest of the business JFC will have to communicate culture of the company that make its sucess using conventions for internal fact and adverts… for external in a way to be sure that interests of the company are achieved. A commercial about couples. Therefore three new stores had been developed by better lightning and high quality furniture. 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